Build brand from the ground up. Baselayer as a thriving technology business of the future. To breathe life into a unique, innovative tech category in Silicon Valley. Data center AI + software + hardware.
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Results. Effectively created to managed brand value and to go to market. Grew value of brand to enter IPO. Helped to sell the company for $1.3 billion in 2019.
Results. Effectively created to managed brand value and to go to market. Grew value of brand to enter IPO. Helped to sell the company for $1.3 billion in 2019.
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Deliverables. Brand identity system, software UX, business tools and sales collateral, website and brand activation.
Deliverables. Brand identity system, software UX, business tools and sales collateral, website and brand activation.
