Novelis is a global leader in sustainable manufacturing using recycled aluminum. Transforming, reimagining and differentiating.
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Results. Market differentiation had a positive impact on brand demand. Effectively implemented brand consistently in over 30 countries. Shifted perception of the brand from an industrial manufacturer to a brand with sustainability objectives. Communicated commitment to the circular economy, environmental safety, and employee safety first, announcing their transformation to a progressive 21st-century company.
Results. Market differentiation had a positive impact on brand demand. Effectively implemented brand consistently in over 30 countries. Shifted perception of the brand from an industrial manufacturer to a brand with sustainability objectives. Communicated commitment to the circular economy, environmental safety, and employee safety first, announcing their transformation to a progressive 21st-century company.
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Deliverables. Visual identity system. Brand guidelines. Video content. Digital properties. Website design. Trade show design.
Deliverables. Visual identity system. Brand guidelines. Video content. Digital properties. Website design. Trade show design.
